My route into marketing wasn’t sparked by one dramatic moment. It grew from a simple question: Why does one choice feel obvious while another is ignored?

I had always been curious about why people choose one thing over another, not only because of price or convenience, but because of how something makes them feel, what it represents and how other people respond to it.

That curiosity led me to study Business Management with Marketing at Swansea University, where I graduated with First Class Honours. Studying a variety of models such as marketing communications, digital marketing and strategic implementation helped me understand marketing from both creative and commercial perspectives.

When developing my university marketing projects, I regularly studied work recognised by Cannes Lions and the Effie Awards, two of the industry’s most respected benchmarks of excellence. I did not see the winning work as a formula to copy, but as evidence of the level of thinking, craft and effectiveness I wanted to work towards. Cannes showed me how an imaginative idea could earn attention and become part of culture, while the Effies demonstrated the importance of proving what that creativity actually changed. Together, they turned my curiosity into a career ambition: to learn from people operating at that level, contribute to teams pursuing similarly high standards and help create work that is as accountable as it is ambitious.

That ambition led me to build experience in several different settings: two placements with Zizzi Restaurants, a final-year consultancy project with Côr Meibion De Cymru, independent work for Tania’s Garden Design and several years in a customer-facing leadership role at Dynamic Rides. Moving between a national restaurant brand, a heritage organisation, a local part-time business and a busy retail and hospitality environment exposed me to different audiences, organisational constraints and definitions of success.

Together, these experiences reflect how I try to approach marketing: curious enough to question the first assumption, commercially aware enough to consider the intended outcome and practical enough to think about how an idea will be delivered. I enjoy moving between evidence and creativity, but I also value collaboration. The strongest work rarely comes from one perspective; it improves when people share their expertise, challenge the brief constructively and remain focused on the same objective.

I am still at the beginning of my career, and I do not expect to arrive with every answer. What I can bring is preparation, curiosity, openness to feedback and a genuine willingness to contribute. I am looking for a team where I can learn from people operating at a high standard, take on meaningful responsibility and help create work that is both imaginatively ambitious and commercially useful. My aim is to become someone colleagues trust to think carefully, contribute positively and help carry an idea through to its real-world result.